Wear Often, Love Well
CLIENT
Love 99
TYPE OF CLIENT
E-Commerce Jewelry
CATEGORY
Brand Development, Go-To-Market Strategy, Content and Creative, Ecommerce Web Development, Meta Paid Ads
BRIEF
Love 99 had the vision and a blank slate. They needed a full-funnel partner to build it.
WHAT WE DID
Brand identity, market position, website, & paid media all built in sync from day one.
RESULT
Concept to fully operational ecommerce brand in a single cohesive build. Identity, strategy, shoots, and site launched in tandem. Meta ads hit a 3.62x ROAS and 6.15% CTR against a 1% industry benchmark, reaching 54,614 unique people within two weeks of launch.
THE WORK
Built From the Ground Up
Love 99 had a brand but a fragmented digital presence and no clear strategy holding it together. We started with competitive analysis and market research to identify exactly where Love 99 belonged in the jewelry space, then rebuilt everything around that position. Brand identity was refined, a go-to-market strategy was mapped, curated brand shoots were produced, ecommerce website development services delivered a conversion-ready site, and paid media was launched to reach the right audience from day one.
THE STRATEGY
Brand First.
Everything Else Second.
The woman who wears Love 99 wants jewelry she can live in without thinking about it, and the strategy was built entirely around that truth. Fragmented marketing loses customers before they ever connect with a brand, so we made sure every channel, every piece of creative, and every ad told the same story. When the positioning is clear and the creative reflects it, paid media stops being a gamble and starts being a growth engine. That is exactly what we built for Love 99.
TAILORED SOLUTIONS
Brand Development: Identity, positioning, visual language, and tone of voice built to compete in the accessible everyday jewelry space.
Go-To-Market Strategy: Buyer strategy, channel priorities, drop cadence, and launch framework built for sustainable growth.
Content and Creative: Curated brand shoots producing all lifestyle and campaign photography. Every ad uses original Stellar content.
Ecommerce Web Development: Full ecommerce site built for conversion with collection-first navigation and editorial storytelling throughout.
Meta Paid Ads: Full-funnel discovery, retargeting, and sales campaigns. 3.62x ROAS. 6.15% top CTR. 54,614 unique people reached.
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TESTIMONIAL
Heidi Lennon, Founder
"I reached out to Ivey at Stellar Strategies to help take my online store, Love, 99 to another level. At the time, I didn’t know what I didn’t know, but I did know I wanted my brand to feel intentional… like a real business with meaning behind it. From the start, I had access to the entire team. The depth of knowledge they brought was more than I could have expected. They took what felt like a scattered vision and turned it into something clear and cohesive across brand philosophy, photoshoots, social media, and a beautifully redesigned website. What stood out most was how collaborative the process felt. They built everything with me, not for me. We had regular check-ins, clear communication, and a structured approach where I always knew what to expect, yet they still managed to exceed my expectations every time. The results have been incredible… and honestly, emotional. They brought my vision to life in a way I could feel, but couldn’t fully articulate on my own. The whole process felt like a partnership, and I’m so grateful for what we created together."