The Website a 20+ Year Old
Business Deserved
CLIENT
Elite Flooring Contractors
TYPE OF CLIENT
Commercial Flooring Contractor
CATEGORY
Web Development, Content Shoot, On-Page SEO Foundations
BRIEF
Twenty years of excellent work, minimal digital proof. Elite Flooring needed a presence to match.
WHAT WE DID
We built a lead generation website, shot all original photography, and laid an SEO foundation.
RESULT
1,452 organic sessions within three months of launch. Organic search across Google, Bing, Yahoo, DuckDuckGo, ChatGPT, and Claude drove 52% of traffic. Nearly 1 in 3 visitors hit Get a Quote, generating 26 inbound leads. Direct traffic mirrored organic, a strong word-of-mouth signal. Every top page is powered by a single photography production day.
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THE WORK
Built to Be Found
Elite Flooring needed a digital presence that matched the quality of their work. We built a conversion-focused website with clear service pages, a prominent quote form, and a project gallery showcasing completed work. Every page was built with on-page SEO in mind from the start, title tags, meta descriptions, alt text, clean URLs, proper heading hierarchy, fast load times, and mobile optimization. The content shoot produced all original photography giving every page the visual credibility a commercial trade business depends on.
THE STRATEGY
Good Work Deserves
a Good Website
A 20+ year commercial flooring business should have a website they’re proud of. The strategy was simple: build a site that works as hard as the team does. On-page SEO foundations and professional photography were priorities from day one. In this trade, clients decide based on trust and visual quality. A well-structured site with original content is a powerful sales tool. The results have been entirely organic and the foundation is built to keep growing.
TAILORED SOLUTIONS
Web Development: Full site build designed for lead generation, local credibility, and SEO from day one.
Content Shoot: Original photography across every page, including team, job sites, finished work, and brand visuals, all produced in a single day.
SEO Foundations: Technical setup, local optimization, metadata, and site structure built to rank across all major search engines from launch.
TESTIMONIAL
Todd Batchelor, President
"We've been doing this work for over 20 years, and honestly, our website never really showed it. We had the portfolio, the team, the track record, but we just didn't have anything online that told that story. These guys came in, got to know the business, and built something we're actually proud to send people to. The photography, the case studies, the whole thing- it finally looks like the company we've built. The phone's ringing from people who found us on their own, and that says everything."